Sales generated through Fair Trade Friends have stimulated an increase in production and quality, as well as providing a much needed injection of cash for the Masai women and their families. Several groups have been able to set up a Village Community Bank (VICOBA) with the money they have earned. This is a rural cooperative association whose members contribute small sums of money for saving. Once they are established, members may then take loans.

As a result, many families have been able to afford a corrugated iron roof for their homes, school books for their children and medicines for family members.